A superior alternative to the standard round cable, the 4 ft. AT&T Braided USB to Lightning Charge and Sync Cable (Pink) provides exceptional durability without inhibiting charge and sync functionality. The unique weave of the braid provides a premium look, helps minimize tangles and allows for easy untangling when necessary. In several reliability and durability tests-which include bending, pulling, strength and breaking, these braided cables have performed exceedingly better than non-braided cables. The new AT&T branded aluminum housing comes equipped with a longer strain relief that, together, can handle greater bending stress and applied force.